If you are a hair salon owner, you want to make your clients feel at ease whenever you are asked for professional advice. You must show a genuine willingness to answer all your customers’ hair concerns and ensure that their needs are taken care of. Even better, you should learn how to provide powerful hair salon consultation.
Giving professional advice is an important part of running a business. This goes especially if you are in the beauty business. You don’t want to sound like you are only pushing a certain product or give off the vibe that you are not listening to your clients’ hair concerns. The more you hone your skills as a consultant, there better the likelihood of return visits! But where do you start? How do you deliver an impactful consultation? Here are our tips:
Start with Better Communication
Communication is more than just sharing information. You have to build rapport, earn your clients’ trust, and provide excellent advice that works! Start the consultation on a positive note to make the client feel at ease.
For instance, start off with a great (and sincere) compliment such as “your hair looks great, I know the perfect cut to complement its fabulous texture!” By giving a positive comment, your customers feel instantly at ease. And when they are comfortable, they are more likely to open up to you. Follow up your conversation with eye contact to let your customer know that you are listening. If you look too preoccupied while talking, you are mistakenly giving off a standoffish vibe.
Do not be afraid to ask questions! After all, you want to get to know your most loyal customers. But pay close attention to how you ask questions. Always keep an open mind and pay attention to what your customers are saying and how they say it. Picking up subtle cues helps take the conversation to a positive turn. Go for open-ended questions such as “what do you like most about your hair?,” or “why do you like a certain cut?.” It helps to repeat what a client tells you just to show that you are on the same page.
When it comes to hairstyles, some clients have no idea that a certain cut requires heavy styling. Save your client the trouble of waking up early just to style his or her ‘do for an hour by suggesting the right style according to his or her needs. Also, some clients do not know that a certain style works against their hair texture. Let your clients know what sort of cut works according to their hair type!
Demonstrate Your Vision
Note that some clients see a certain cut or color differently than a professional stylist. The kind of cut or color they like might not fit their hair texture, facial features, face shape, skin tone, etc. You can use photos from magazines or color swatches to give them an idea what the final look would be like.
If a certain cut is not flattering, let your client know gently. Always give options and provide helpful suggestions so they will end up happier with the final result. Of course, you have to look confident when giving advice otherwise, your client will doubt your words and you do not want that!
Throughout the styling process, explain what product you are using and why. Walk your client through the entire process so he or she knows exactly what’s going on. Finish up with great tips to maintain their cut or hair color!